Marketing Club: An intro to Google Ads, with Joseph Scott
For this Marketing Club, Joseph Scott of Guitar Tech Luthier joins us to cover the essentials of Google Ads. With a background in advertising, Joe has
Video Type: Marketing Club
Marketing Club: Paul Heumiller of Dream Guitars
Join renowned guitar distributer and entrepreneur Paul Heumiller, of Dream Guitars, for a candid and empowering seminar that reveals the modern realit
Marketing Club: Hot Seat, featuring Martino Quintavalla
Armed with a PhD in acoustic engineering, Italian luthier Martino Quintavalla aims to establish his business making high-end, non-traditional mandolin
Marketing Club: Video Editing 101
Grant Simpson of StewMac takes the group through how to edit a video simply with the free Adobe Premier Rush software. 0:00:00 Intro 0:00:48 Agenda…
Marketing Club: Short-Form Video
Grant Simpson of Stew Mac presents a long form on short form. Learn how to dial in your videos to capture viewer’s attention and interest…
Marketing Club: Meta Advertising
Note: alien echo ends at 3:27… Brock (@luthiersworkbench ) and Ally are joined by Meta Ads expert and consultant, Matthew Desmond. In this 2-hour Marketing…
Marketing Club: Hot Seat featuring David Ross
David Ross Musical Instruments offers guitar repair services and a line of guitar effects pedals. Brock, Ally and the LG make recommendations for David’s marketing…
Marketing Club: All Things Instagram
0:00:00 Intro 0:00:46 Agenda 0:01:45 Psychology and persuasion 0:08:12 Why Instagram? 0:14:58 Building for your audience 0:21:13 The algorithm and overall strategy 0:36:21 Growth, business…
Marketing Club Hot Seat with Bryan Parris
Ally and Brock weigh in on Bryan’s marketing plan. 0:00:00 Intro 0:01:01 Background on Bryan’s business 0:13:34 Ally’s recommendations 0:18:25 Bryan’s referral program 0:21:41 Brock’s…